Shopify Builder Sundays · March 22, 2026 · Ottawa
How a Product Person
Ships Real Products
The building story behind Joe Speaking
WHAT I BUILT
Joe Speaking
An English speaking test simulator with natural conversation, real-world feedback, and a full practice lifecycle — 100× less cost, fully personalized, built by a learner for learners.
I built it for myself first — now it’s yours. My first commercial product. Real users. Real revenue.
WHY I BUILT IT
English Was My #1 Barrier
English was the top challenge that stopped me from going abroad. I built it for myself first — then share it with others.
My English Speaking Story →Research Meets Entrepreneurship
TIM master’s project needed a real product. Thanks to Hai and AGI Ventures Canada for believing in this from day one.
Leveraging What I Already Built
The best way to learn is to just build things. I wanted to turn it into a real product.
HOW I BUILT IT
Summarized from 2,877 academic records screened.
“Easy to prototype,
challenging to ship.”
Gemini Live API
WHAT I ACHIEVED
Alpha · February 5 – March 13, 2026 · $0 Ad Spend
Active → Paid Conversion
Paid Users
Net Revenue
Ad Spend
LEARNING IN ACTION
Simulator sessions
74.9% completion · 12 hrs
Recording sessions
85 users · 3.5 avg/user
Flashcard reviews
79.8% retention rate
Total AI feature uses
6,933 credits consumed
37 Days Organic Funnel
“I don't want my product to be popular yet — I want it to be great first.”
“There are no limits anymore. Anyone can do anything. The only limiting factors are agency and ambition.— @RAUCHG
Never has a college degree, work experience, network, even the accumulation of knowledge been worth less.
You can just ship things.”
It’s time to build!
Building a real product is still challenging.
The bottleneck is no longer the code itself.
WHAT’S NEXT
Currently working on:
- WebRTC migration + state machine refactor for real-time connection reliability
- Goal: build the best natural conversation English standardized test experience in this domain
- A live example of using AI to solve our own problems in a niche domain that generic tools can’t match
“Being responsible to my real users who trusted me with their money.”
It’s just a start.
Thank You